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Consumer Loyalty Trends and Halal
Consumer loyalty trends significantly influence the success of any brand or business. Consumer loyalty essentially refers to the tendency of consumers to consistently choose and repurchase products or...
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Halal and Safe Quality Food (SQF) Certification: Similarities and Differences
SQF (Safe Quality Food) and Halal certifications respectively play a pivotal role in ensuring food safety, quality, and compliance standards. For food safety and quality professionals, understanding these certifications is essential to meet consumer demands,...
Artificial Intelligence (AI) in Food Industry: Opportunities & Implications
Artificial Intelligence (AI) in the food industry, much like many other sectors, is revolutionizing the industry. Offering numerous opportunities to enhance efficiency, sustainability, and customer experience, AI is optimizing agricultural production,...
What is a Halal Audit? All You Need to Know
A halal audit is a structured and systematic evaluation of a company's operations, processes, and products to ensure compliance with halal certification requirements as defined by Islamic dietary laws and regulatory standards. It is an essential part of the...
Are Emulsifiers Halal? Muslim Consumer Guide to Understanding Food Additives
Emulsifiers are substances used in food products to help mix ingredients that typically do not combine well, such as oil and water. They are commonly found in processed foods, pharmaceuticals, and cosmetics to stabilize mixtures of water and oil. Whether...
How to Export to Saudi Arabia, UAE, and GCC Countries from the USA?
To export to Saudi Arabia, UAE, and other GCC (Gulf Cooperation Council) countries from the USA, it is necessary to navigate a terrain of rules, documentation, and compliance requirements. Do You Know: In 2023, the estimated US exports to GCC was USD 50...
Comprehensive FMCG Export Guide for USA Exporters [Updated 2025]
Exporting Fast-Moving Consumer Goods (FMCG) presents significant opportunities to American exporters due to rising expanding middle class, urbanization, and evolving consumer preferences all over the world. However, entering international markets requires a...
Halal Critical Control Points (HCCPs): A Comprehensive Overview
Halal Critical Control Points (HCCPs) are specific stages in the production, processing, packaging, and storage of halal products where risks of contamination, cross-contamination, or non-compliance with halal requirements are identified and must be effectively...
What is Sertu? A Guide to Intensive Halal Cleaning and Using RLU
Sertu is an Islamic method of spiritual purification and cleaning, specifically used when surfaces or objects are contaminated with major najis (impurities). This practice is rooted in Islamic jurisprudence, ensuring both physical and spiritual cleanliness as...
How AHF Ensures the Highest Integrity in Halal Certification with Blockchain Technology
The American Halal Foundation (AHF) uses blockchain technology to bring unmatched transparency and trust to halal certification. Utilizing blockchain has revolutionized halal certification for consumers, businesses, and regulators to verify compliance and ensure...
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