The halal consumer market is one of the fastest-growing segments globally, with an estimated value exceeding $2 trillion annually. This growth is fueled by an expanding Muslim population, rising awareness of halal standards, and increasing halal regulations from...
Why is halal certification important? This is a stand out question among many businesses globally, particularly those with an audience among muslim-majority regions, but certainly not limited to. "I consider manufacturers and brands with customers already...
Consumer loyalty trends significantly influence the success of any brand or business. Consumer loyalty essentially refers to the tendency of consumers to consistently choose and repurchase products or services from a specific brand. In recent years, one...
Indonesian Market Synopsis Did you know Indonesia has over 180 million halal consumers? Nearly 20% of the global halal market is concentrated in a single country! Indonesia is the 11th largest export destination for U.S. agricultural products,, making it a valuable...
There is a unique dynamic in halal certification. Quality and regulatory staff are tasked with obtaining quotes, applying for halal certification, and maintaining compliance. The sales and marketing team reap the benefits of increased sales. There is often a lack of...
How AHF worked with caterers, government authorities, and the community to provide halal meals to those who needed it the most.ChallengeThe COVID-19 pandemic wreaked havoc on the lives of millions of Americans. It changed the way Americans lived,...
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