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Home·About AHF·Logo, Name & Fair Use

Halal Logo, Name, Fair Use & Guidelines

The AHF halal logo is restricted to actively certified companies with written approval from AHF for its application is mandatory.

  • Certified clients only
  • Written approval required
  • A right, not an obligation
See the Usage Rules Apply for the AHF Logo
The official AHF halal mark

The official AHF halal mark

For certified clients
How to place the halal logo on your products

If you are an AHF certified client, please reach out to your account executive for label approval for the application of the halal logo. A complete set of logo files will be provided.

See the usage rules Contact your account executive
For prospective clients
Want to apply the logo on your products?

If you would like to obtain halal certification to apply the logo on your products, please contact us or apply now to obtain halal certification.

Apply now Contact us
The Mark

The AHF logo & name

The current mark and its approved lockups. The files are available below. Applying the Logo on packaging still requires an active certificate and written label approval from AHF.

AHF primary mark

Primary Mark

The eight-point star "H"

AHF mark with Halal wordmark

With Wordmark

"Halal" underneath

AHF abbreviated name

Our abbreviated name

American Halal Foundation's short name is AHF. The mark is hereafter referred to as the "Logo."

Displaying the Logo is a right, not an obligation - certified companies may choose whether to place it on labels, packaging or marketing.

Guidelines on Use of Logo

Using the logo - do's & don'ts

A non-exhaustive list of guidelines that govern the use of the official AHF Halal Logo, covering product packaging, printed material, and electronic communication tools. The complete set of guidelines is available to clients in the certification agreement that grants the license to use the Logo.

Do

  • Use the Logo only on AHF halal-certified products

    The use of the AHF halal Logo is allowed only on the package(s) of the product(s) that are AHF Halal certified.

  • Get written pre-approval from AHF for every application

    All applications of the AHF Logo must be preapproved in writing by AHF.

  • In mixed marketing, associate the Logo only with certified products

    If marketing materials related to the Products also identify or promote non-Certified products, then the text and layout of such Promotional Materials must clearly associate the Logo only with the certified products.

  • Use the Logo in its original form & size

    The Logo must be used in its original form, with no alterations to design or lettering. AHF-certified companies can display the Logo on printed packaging, digital collateral, and outer bulk product packaging to signal their halal-certified status.

  • Use AHF colors (black or green) or your brand colors with sufficient contrast

    The Logo may be used in AHF brand colors (black or green) or the certified Company's respective brand colors given there is sufficient contrast with the background and consistent color usage between all elements of the Logo.

Don't

  • Stretch, compress or distort the Logo

    The Logo must not be stretched or compressed horizontally or vertically, or distorted in any way.

  • Translate or localize the Logo into another language

    The Logo may not be translated or otherwise localized into any other language.

  • Use it in a false, misleading or relationship-mischaracterizing way

    No Logo may be used in any way that mischaracterizes any relationship between the halal-certified company and the American Halal Foundation, nor in any manner that is false or misleading.

  • Use it as part of another company's product or service name

    No Logo may be used or displayed as part of a name of a product or service of a company other than the American Halal Foundation.

  • Claim any right, title or interest in the Logo through use

    The Company will not obtain any right, title, or interest in the Logo through its use of the Logo except for the rights expressly granted under the AHF Halal Agreement.

  • Assign or sub-assign the license without written consent

    The Company may not assign or sub-assign the license to apply the logo without the express written consent of the American Halal Foundation.

  • Use it in any way that discredits AHF, infringes its rights or breaks the law

    No Logo may be used in any manner that discredits American Halal Foundation or tarnishes its reputation and goodwill; infringes, dilutes, depreciates the value, or impairs the rights of American Halal Foundation in the Logos; is connected with illegal, defamatory, libelous, obscene or objectionable materials; violates the trademark, copyright, or any other intellectual property rights of others; or violates any law, regulations, or other public policy.

Form, Size & Color

Display it the right way

The Logo shall be displayed only in the appropriate form and size, in its original form, with no alterations to design or lettering.

Correct logo usage

Correct

Original form, proportions & lettering

Stretched logo

Don't stretch

No horizontal or vertical scaling

Distorted logo

Don't distort

No skewing or warping of the form

Low contrast logo

Keep contrast

Sufficient contrast with the background

Coloring

AHF black or green - or your own brand colors

Use the Logo in AHF brand colors (black or green), or in your company's brand colors, provided there is sufficient contrast with the background and consistent color usage across all elements of the Logo.

AHF logo in black
AHF Black
AHF logo in green
AHF Green
AHF logo reversed in white
Reverse
Apply

Apply for the AHF logo

Every approved version of the Logo, in print-ready and digital formats. Applying it on products still requires an active AHF certificate and written label approval.

Primary Mark

Primary Mark

The eight-point star "H" - the current AHF halal mark.

Request to Download
AHF Certified lockup

"AHF Certified" Lockup

The mark with the AHF Certified wordmark - for packaging and collateral.

Request to Download
Halal wordmark

"Halal" Wordmark

The mark with "Halal" underneath - the clearest consumer-facing version.

Request to Download
Arabic Halal mark

Arabic "Halal"

The mark with the Arabic halal wordmark - for export markets.

Request to Download
Zabiha Halal mark

"Zabiha Halal"

For products certified under the hand-slaughtered zabiha program.

Request to Download
Circular seal legacy

Legacy Halal Seal

The original AHF seal - only for labels approved before the rebrand.

Request to Download

Before printing: every application of the Logo must be pre-approved in writing by AHF. Send your label artwork to your account executive.

How to Get the Logo

The approval process

Four steps from active certification to a compliant logo on your packaging.

1

Be actively certified

Your AHF halal certificate must be current and active.

2

Submit your artwork

Send your product label or artwork to your account executive for approval.

3

Get approval & files

Receive written approval plus the complete set of official logo files.

4

Apply per guidelines

Place the Logo following the form, size and color rules above.

When the logo may NOT be used

The use of the halal logo is not allowed for companies with expired, suspended, or cancelled halal certificates.

  • Expired
  • Suspended
  • Cancelled

Expand Your Market
with AHF

A short form. No sales call unless you ask. We'll review your product and reply with a clear roadmap.

Expand Your Market with AHF
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Get in Touch
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info@halalfoundation.org
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