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AHF Insights

The best in class platform for key insights, case studies, and cutting-edge research on the halal market.

AHF Insights
Featured Insight

Why Should Companies Pursue Halal Certification Even Without Existing Customers Requiring it?

The halal consumer market is one of the fastest-growing segments globally, with an estimated value exceeding $2 trillion annually. This growth is fueled by an expanding Muslim population, rising awareness of halal standards, and increasing halal regulations from muslim-majority regions. But why should businesses really pursue halal certification without having existing demand for it? Despite

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Why Should Companies Pursue Halal Certification Even Without Existing Customers Requiring it?
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Indonesia Halal Certification Extension to October 2028

Indonesia Halal Certification Extension to October 2028

Indonesia has extended mandatory halal certification for specified product and service categories to October 2028. See which categories are excluded and what AHF clients should do.

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Where Does Halal Food Come From? Sourcing, Suppliers, and Certification

Where Does Halal Food Come From? Sourcing, Suppliers, and Certification

Halal food can come from farms, meat processors, dairy plants, ingredient manufacturers, bakeries, restaurants, private-label facilities, and food factories around the world. What makes food halal is not the country it comes from. The important questions are what ingredients were used, how they were produced, where they were sourced, and whether halal integrity was maintained

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Is Sushi Halal? AHF Explainer Guide

Is Sushi Halal? AHF Explainer Guide

Quick Answer Sushi can be halal, but it depends on the ingredients and preparation method. Plain sushi made with halal fish, rice, seaweed, vegetables, and halal-compliant seasonings can be suitable for halal consumers. The concern usually comes from added ingredients such as mirin, sake, rice wine, alcohol-containing sauces, imitation crab, non-halal meat, pork-derived ingredients, or

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Are Marshmallows Halal? AHF Explainer Guide

Are Marshmallows Halal? AHF Explainer Guide

The answer depends largely on the type and source of gelatin used, along with other ingredients and how the marshmallows are manufactured. Some marshmallows can meet halal requirements, while others may contain non-halal gelatin or ingredients that need further verification. Are Marshmallows Halal? The short answer is that marshmallows can be halal, but many are

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AllCosmetics & Personal CareFood & BeverageGovernment & RegulationHalal TrendsNutraceuticals & SupplementsOperations & LogisticsOthersU.S Business TipsMore
AllCosmetics & Personal CareFood & BeverageGovernment & RegulationHalal TrendsNutraceuticals & SupplementsOperations & LogisticsOthersU.S Business Tips
Food & Beverage
Is Sushi Halal? AHF Explainer Guide

Is Sushi Halal? AHF Explainer Guide

Sep 21, 2026

Quick Answer Sushi can be halal, but it depends on the ingredients and preparation method. Plain sushi made with halal fish, rice, seaweed, vegetables, and halal-compliant seasonings can be suitable for halal consumers. The concern usually comes from added ingredients such as mirin, sake, rice wine, alcohol-containing sauces, imitation crab, non-halal meat, pork-derived ingredients, or

Read more
Food & Beverage
Are Marshmallows Halal? AHF Explainer Guide

Are Marshmallows Halal? AHF Explainer Guide

Oct 21, 2026

The answer depends largely on the type and source of gelatin used, along with other ingredients and how the marshmallows are manufactured. Some marshmallows can meet halal requirements, while others may contain non-halal gelatin or ingredients that need further verification. Are Marshmallows Halal? The short answer is that marshmallows can be halal, but many are

Read more
Cosmetics & Personal Care
Marketing for Cosmetics: 7 Proven Strategies to Grow Your Beauty Brand

Marketing for Cosmetics: 7 Proven Strategies to Grow Your Beauty Brand

Sep 3, 2026

The global beauty market is expected to grow by 5 percent annually, reaching $590 billion by 2030. This constant growth has attracted an enormous wave of new brands, private label products, and direct-to-consumer launches. The shelves, both physical and digital, are full. Consumers are more informed, more sceptical, and more selective than at any point

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Food & Beverage
Top Food Contract Manufacturing Companies – AHF Database

Top Food Contract Manufacturing Companies – AHF Database

Oct 21, 2026

The U.S. food and beverage manufacturing industry is broad, competitive, and highly specialized. Brands today need production partners that can support quality, consistency, packaging, private label needs, compliance, and market readiness. In this AHF database list, we highlight notable Food Contract Manufacturing Companies across categories such as beverages, prepared meals, bakery, meat snacks, poultry, soups,

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U.S Business Tips
What is Islamic Finance and How Does it Work?

What is Islamic Finance and How Does it Work?

Aug 14, 2026

Key Definition At its core, Islamic finance is a system of financial activity designed to comply with the Islamic law. It is built around principles such as the prohibition of interest or usury (riba), the avoidance of excessive uncertainty known as gharar, and the prohibition of gambling or pure speculation known as maysir. Islamic finance

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Food & Beverage
Is Beef Jerky Halal? AHF Consumer Guide

Is Beef Jerky Halal? AHF Consumer Guide

Aug 12, 2026

Quick Answer Beef jerky can be halal, but the word “beef” on the package is not enough. The cattle must be halal-slaughtered, the marinade and flavorings must come from acceptable sources, and the product must remain protected from non-halal contamination during processing. The fastest check is a recognized halal certification mark. If there is no

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Government & Regulation
Indonesia Product Registration Guide for U.S. Companies

Indonesia Product Registration Guide for U.S. Companies

Oct 21, 2026

As one of the world’s largest consumer markets and home to the largest Muslim population globally, Indonesia has become increasingly structured in how it regulates imported products, particularly in sectors such as food, beverages, cosmetics, supplements, pharmaceuticals, and other consumer goods. This guide is designed to help U.S. companies understand the key registration requirements, the

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Food & Beverage
Contract Foodservice and Catering Companies: How to Choose the Right Partner

Contract Foodservice and Catering Companies: How to Choose the Right Partner

Jul 3, 2026

Why the Right Foodservice Partner Matters Choosing contract foodservice and catering companies cannot just be about who offers the lowest price. The right partner can support food safety, customer satisfaction, dietary needs, operational consistency, and brand trust. For hospitals, schools, universities, corporate campuses, airlines, events, and institutions, a strong foodservice partner brings reliable sourcing, trained

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Halal Certification
Halal Certified vs Compliant: What Really is the Difference?

Halal Certified vs Compliant: What Really is the Difference?

Jun 24, 2026

One of the most common responses companies receive when requesting halal certification information from their suppliers is: “Our product is already halal compliant”. In many cases, the supplier is sincere. The formula may contain no pork. There may be no obvious alcohol added. The ingredients may look plant-based, synthetic, or otherwise low-risk. From the supplier’s

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Food & Beverage
Is Duck Halal? AHF Explainer

Is Duck Halal? AHF Explainer

Jun 23, 2026

Short Answer: Yes, Duck Is Halal When Slaughtered Islamically Is duck halal? Yes, duck is considered a halal species in Islamic dietary law, provided it is slaughtered according to halal requirements. This means the question is not only about the animal itself. It is also about how the duck was slaughtered, processed, stored, handled, and

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AHF News

News & events

AHF News
Indonesia Halal Certification Extension to October 2028

Indonesia Halal Certification Extension to October 2028

Oct 23, 2026·Halal Foundation Editorial Team·1 min read

Indonesia has extended mandatory halal certification for specified product and service categories to October 2028. See which categories are excluded and what AHF clients should do.

Read more
AHF News
AHF Discusses Impact of U.S–Indonesia Trade Developments with BPJPH Leadership

AHF Discusses Impact of U.S–Indonesia Trade Developments with BPJPH Leadership

Apr 7, 2026·Halal Foundation Editorial Team·3 min read

On 19 February 2026, the USTR announced a new trade deal with Indonesia which it states will eliminate over 99% of trade barriers for U.S. products. Recent developments in the evolving U.S.–Indonesia trade relationship are expected to strengthen commercial ties between the two countries while reinforcing the importance of halal compliance for consumer products entering

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AHF News
American Halal Foundation Achieves Accreditation from EIAC Under UAEs MOIAT

American Halal Foundation Achieves Accreditation from EIAC Under UAEs MOIAT

Dec 31, 2025·Halal Foundation Editorial Team·2 min read

Tampa, Florida - 10/28/2025 - The American Halal Foundation (AHF), one of the most recognized halal certification bodies globally, is proud to announce that it has officially received accreditation for GSO 2055-2 and UAE.S/GSO 2055-2 from the Emirates International Accreditation Centre (EIAC) under the UAE Ministry of Industry & Advanced Technology (MOIAT). This accreditation marks

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Halal Consumer Blog

For halal consumers

Consumer Guide
Which Cosmetic & Personal Care Brands Are Halal?

Which Cosmetic & Personal Care Brands Are Halal?

Jun 5, 2026·Azmi Anees·4 min read

The demand for halal cosmetics has already surpassed $50 billion and continues to grow rapidly, driven by increasing demand for premium, halal-certified products. With rising consumer awareness and stricter regulatory requirements in halal-majority markets, halal certification for cosmetics has become one of the fastest-growing compliance priorities for both brands and contract manufacturers. In this guide,

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Consumer Guide
How to Verify a Halal Certificate?

How to Verify a Halal Certificate?

Jun 5, 2026·Azmi Anees·6 min read

A halal certificate should do more than show a symbol on packaging. It should help buyers, importers, retailers, and consumers feel confident that a product or facility has been reviewed through a documented halal certification process. Halal certification is not just about a logo. It is about the product, the ingredients, the facility, and the

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Blog
Muslim Dietary Restrictions – A Complete Guide

Muslim Dietary Restrictions – A Complete Guide

May 20, 2026·Halal Foundation Editorial Team·8 min read

Islam is the world’s fastest-growing religion. It’s the second-largest religion behind Christianity with more than 1.9 billion Muslims in the world today. For Muslims, dietary restrictions play a major role in daily life, shaping what they eat, how food is prepared, and how they maintain religious integrity in both personal and commercial food choices. Also Read: Halal

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Case Studies

Success stories from certified companies

Cascade Foods

Cascade Foods

15× business growth. New markets. One AHF certificate.

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Garuda International

Garuda International

1–5× ROI. Key markets secured. One AHF certificate.

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Feed My Starving Children

Feed My Starving Children

4B+ meals. 100+ countries. One AHF certificate.

Read The Case
Primera Technology

Primera Technology

30×+ expected ROI. The only halal cookie printer. One AHF certificate.

Read The Case
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