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Featured AHF Certified Manufacturer: Primera Technology, Inc.

Primera Technology is an AHF halal certified manufacturer leading food-safe printing with Eddie, the world's first and only direct-to-cookie printer carrying the halal mark.

30×+
Anticipated ROI from expanding into new markets
Only 1
Halal-certified direct-to-cookie printer in the world
Months
Expected payback after entering those markets
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Primera Technology

About the company

Primera Technology is a leading global designer and manufacturer of advanced digital printing solutions. The company develops printers for highly specialized applications that range from product labeling to edible ink printing.

Among its most innovative solutions is Eddie, The Edible Ink Printer, designed for bakeries, cafes, caterers, and commercial kitchens. Eddie prints high-quality, full-color images and text directly onto cookies, candies, and confections.

Primera Technology

Why halal certification?

Primera pursued halal certification after seeing strong demand from the Middle East. Saudi Arabia, the UAE, Qatar, Bahrain, and Kuwait were showing interest in Eddie, and customers in those countries needed assurance that the product was halal certified.

Halal certification also opens opportunities in North America, Europe, and Asia, where halal compliance is increasingly valued. Working with AHF aligned Eddie with a global food assurance standard and positioned Primera as an inclusive manufacturer.

Certification experience with AHF

Primera's experience with the American Halal Foundation was highly positive. The team noted that AHF's process was thorough and carried out with professionalism and care. Every stage was marked by responsiveness, attention to detail, and clear communication.

That gave Primera peace of mind: the certification was being conducted by a globally recognized leader in halal assurance.

Impact of halal certification

01

Brand impact

With one of the most trusted halal certifications in the world, Primera signals that Eddie is safe, innovative, and respectful of cultural and religious values. The company can expand into the Middle East and North Africa while strengthening its reputation in the USA, Canada, and Europe.

02

Competitive edge

As the only halal-certified direct-to-cookie printer in the world, Primera holds a first-mover advantage. Many potential customers had expressed interest in Eddie but were waiting for halal compliance before buying.

03

Sales impact

Primera expects certification to drive adoption in key international markets. The company has already seen more inquiries and distributor interest where halal compliance is mandatory. Certification opens the door to customers who otherwise could not consider Eddie.

04

ROI expectation

Primera expects a strong return. Projections show the investment recovered within a few months of expanding into new markets, and an ROI exceeding 30× after that.

Key takeaways

  • Middle East buyers needed a halal mark before they would commit to Eddie. Certification with AHF gave them that assurance.
  • Eddie is the only halal-certified direct-to-cookie printer in the world, which sets Primera apart from printers that cannot make the same claim.
  • The company expects the investment to pay back within a few months of new-market expansion, with ROI above 30×.

Ready to follow their lead? Get in touch with an AHF expert via phone at +1 (630) 759-4981 or e-mail us at info@halalfoundation.org. Start your online application

What was the certification process?

1

Application

AHF processes the application in 5-7 business days. A Certification Manager guides the company through it and determines the halal status of the facility and its products.

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