Walk into any American city and you’ll see the familiar red script, a line that wraps around the block, and chicken that inspires a kind of fan loyalty most brands can only dream of. Naturally, for millions of Muslim consumers, one question keeps resurfacing: “Is...
The American Halal Foundation (AHF) uses blockchain technology to bring unmatched transparency and trust to halal certification. Utilizing blockchain has revolutionized halal certification for consumers, businesses, and regulators to verify compliance and ensure that...
Innovations in packaging and being propelled by the growing challenges faced by the global food industry– balancing consumer needs with environmental responsibility. While halal certification ensures food adheres to Islamic consumption guidelines, a lesser-known...
From eco-friendly retreats to adventure tourism, the tourism sector continually adapts to meet the changing desires of travelers globally. However, one of the most significant and potentially lucrative developments in recent years is the rise of halal...
Consumer loyalty trends significantly influence the success of any brand or business. Consumer loyalty essentially refers to the tendency of consumers to consistently choose and repurchase products or services from a specific brand. In recent years, one...
As Ramadan 2025 approaches, understanding the significance of this holy month for Muslims and the opportunities it presents, especially in the food and beverage (F&B) sector, is crucial. Ramadan is traditionally marked by a significant increase in halal food...
For centuries, halal has been a core culinary aspect to consider for millions of Muslims. Since its inception, halal has primarily meant the consumption of healthier and cleaner food. Fast-forward 1,400-years – there is now a significant shift in consumer preferences...
The world has evolved, and so have the people in it. For the modern Muslim consumer, halal is not just about avoiding pork and alcohol. Halal also encompasses different sectors and services such as pharmaceuticals, cosmetics, logistics, banking, and many more. This...
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