Among the growing trends in the global food and consumption industry, is the increasing demand for halal products, which are all characterized by the Halal symbol.
But makes the halal symbol so important, not only for consumers, but also for the businesses that offer Halal products and services?
Continue reading to explore the significance of the Halal symbol, how it helps informed choices, and how it can benefit the businesses that use it.
- 1 What is the Halal Symbol?
- 2 Importance of the Halal Symbol
- 3 Halal Logo and Marketing
- 4 How to Effectively Use the Halal Symbol for Marketing
- 5 How to Get Halal certified?
- 6 More Than Just Logo
- 7 Get in Touch
- 8 Featured Insights
- 9 Get in Touch
What is the Halal Symbol?
The Halal symbol in many ways is the heart of halal compliance itself. The Halal symbol is in the form of a logo, and it fundamentally signifies adherence to Islamic consumption laws. This symbol, often seen on food packaging and product labels, serves as a visual assurance to Muslim consumers that the product meets their religious requirements.
The halal symbol typically features the Arabic word “Halal” and is issued by accredited halal certification bodies such as the American Halal Foundation (AHF). The word “Halal” means “permissible” or “lawful” in Arabic. It refers to anything that is allowed by the Islamic law, which covers various aspects of life, such as food, clothing, finance, and personal care.
Halal certification providers are responsible for meticulously reviewing products and processes to ensure businesses comply with Islamic principles.
Importance of the Halal Symbol
The importance of the halal logo is not at all restricted to compliance. As a matter of fact, it’s more about what the halal logo means.
The significance of the Halal logo cannot be overstated, especially in a world where it is a non-negotiable aspect of daily life for 1.9 billion people worldwide, guiding their choices in food, medicine, and more.
For businesses primarily, the halal logo is important as it is a way for them to express their willingness to cater to the growing Muslim population all over the world. By offering halal products and services, businesses are able to showcase respect and appreciation for a significant proportion of the global population.
For Muslim consumers, the presence of the halal logo in a particular product instills a sense of confidence and peace of mind, allowing them to enjoy their food and products without concerns of religious permissibility.
Halal Logo and Marketing
The halal logo is significant for businesses that offer halal products both. This is because the halal logo can also be a powerful marketing tool that can help businesses attract more customers, increase their sales and profits, and enhance their reputation and credibility.
Recent research focused on the Muslim market has projected the global expenditure on halal consumption to reach $3.4 trillion by 2024. In addition, halal is also significantly growing beyond the food industry into other sectors such as pharmaceuticals, cosmetics, logistics, tourism and many more.
The Muslim population is also expected to surpass 2.2 billion in 2030, representing 26% of the world’s population. The growing Muslim population is young, urbanized, educated, and affluent, with an average age of 24 years old and a combined disposable income of $2.1 trillion.
These numbers show that the modern Muslim consumers are a goldmine of a market for businesses, which naturally makes the halal logo substantial as a marketing tool. Businesses can leverage the halal logo by prominently displaying it on product packaging, marketing materials, and online platforms.
How to Effectively Use the Halal Symbol for Marketing
To effectively utilize the halal logo in marketing, businesses should ensure that their products and processes are genuinely halal-compliant. Misrepresenting halal products can damage brand reputation and erode consumer trust for businesses.
Businesses should also be mindful of cultural sensitivities and avoid using the halal logo in a way that may be perceived as exploitative or disrespectful to any segment of the consumer population.
Businesses that offer authentic halal products and services can tap into the lucrative halal consumer market by using the Halal logo as a sign of quality assurance, differentiation, and value proposition.
Check out the detailed halal certification process at American Halal Foundation (AHF) to learn how they ensure the authenticity and effectiveness of their halal certification.
How to Get Halal certified?
If you are a business owner who wants to get halal certified, you can get halal certified in just a few simple steps with American Halal Foundation (AHF):
- Step 1: Fill out our online form and apply for certification by providing us all the necessary information about your products.
- Step 2: Undergo inspection and audit by our Account Executive and his team. You will need to allow us to inspect and audit your production and processing facilities, equipment, materials, ingredients, sources, methods, and procedures.
- Step 3: Next, your personnel will also receive training in halal compliance from the American Halal Foundation (AHF) as part of the certification process.
- Step 4: You will finally receive certification and can display the Halal logo on your product packaging and premises.
More Than Just Logo
The halal symbol is more than just a logo. It is a way of connecting with customers, creating value for them, and differentiating yourself in the crowded market.
By getting Halal certified, businesses can:
- Acquire customer trust and loyalty from the growing Muslim market
- Build brand loyalty among the rising Muslim population in local markets
- Get access to a growing Muslim export market
As the halal market continues to expand, the halal logo will undoubtedly play an increasingly significant role in the global consumer landscape.
Get in touch with our expert at the American Halal Foundation (AHF) to discuss the halal certification process for your products.