The fitness industry has seen significant growth in recent times, boasting a market value of more than $85 billion in 2022.
With the rise of sports, fitness enthusiasts, and a growing emphasis on health and wellness, the industry is continued to experience unprecedented growth and diversification.
This shift has also led to the emergence of halal-certified fitness products that align with the Islamic laws and subsequently cater to the growing demand of modern-day Muslims.
- 1 Growth of Halal in the Fitness Industry
- 2 How To Target the Halal Fitness Industry?
- 3 Types of Halal-Certified Fitness Products
- 4 Future of Halal Certification in Fitness
- 5 Get Halal Certified Now
- 6 Get in Touch
- 7 Featured Insights
- 8 Get in Touch
Growth of Halal in the Fitness Industry
One of the main drivers of the growth of halal in the fitness industry is the rise of Muslim athletes who are competing at the highest levels of various sports.
Some examples of prominent Muslim athletes are Mohammad Salah, an Egyptian soccer player who plays for Liverpool FC and Ibtihaj Muhammad, an American fencer who became the first Muslim woman to wear a hijab while competing for the United States at the 2016 Olympics, winning the bronze medal.
Moreover, according to the report, the global Muslim consumer spending on food and lifestyle is expected to grow to $3.2 trillion by 2024, with an annual growth rate of 9%. According to the report, sports and fitness are some of the key sectors that will drive this growth, as more Muslims are becoming health-conscious and active.
Furthermore, there is also a growing awareness of the importance of halal-compliant products and services among Muslim athletes and fitness enthusiasts. This heightened awareness is driven by the global Muslim population, which is projected to account for 26.4% of the population by 2030, which is expected to influence fitness and wellness consumption significantly.
How To Target the Halal Fitness Industry?
The fundamental and most important step towards targeting the halal fitness industry is getting halal certification. Halal certification is a must-have credential that can provide businesses in the fitness industry with the competitive edge they need to attract loyal customers.
Halal certification can also help fitness businesses expand their reach to new markets and regions such as those in the Middle-East, South Asia, and South-East Asia where there is a high demand for halal products and services.
What is Halal Certification?
Halal certification is a process by which products and services are verified to be compliant with Islamic law. This includes ensuring that products do not contain any prohibited ingredients, such as alcohol or pork, and that animals are slaughtered humanely.
Types of Halal-Certified Fitness Products
Here is a breakdown of some of the most common types of halal-certified fitness products and the companies that provide them:
Halal Certified Sports Nutrition
Sports nutrition is one of the most important aspects of fitness, as it provides the fuel and nutrients that are essential for optimal performance, recovery, and health.
Halal-certified sports nutrition products have been verified and validated by a recognized halal authority to comply with the halal standards and guidelines.
One example of halal certified sports nutrition provider is:
- Universal Protein Supplements: They provide a wide range of sports nutritio for bodybuilders and hard-training athletes all over the world. They have been Halal-certified by the American Halal Foundation (AHF).
Halal Certified Supplements
The market for halal-certified supplements is also expanding rapidly. These supplements range from multivitamins and minerals to protein powders and omega-3 capsules.
The certification ensures that these products are free from any ingredients that are not permissible under Islamic law.
Some halal-certified supplement brands and manufacturer providers are:
- Formulife: A one-stop manufacturer for sports nutrition products. They are halal certified by American Halal Foundation (AHF).
- Dr. Berg’s: Dr. Berg’s supplements are designed to support overall wellness, focusing on natural, nutrient-rich formulas. They are halal certified by American Halal Foundation (AHF).
Future of Halal Certification in Fitness
The halal fitness industry is expected to grow exponentially in the coming years as more Muslim consumers become aware of the benefits of halal products, and as more fitness businesses and sports nutrition manufacturers adopt halal certification as a competitive advantage.
Let’s share a few numbers.
The Muslim population is expected to cross 3 billion by 2060. The halalHalal food market is expected to exceed $6 trillion in 2030, of which a healthy portion is ought to be allocated to fitness consumption.
These numbers do a pretty decent job at illustrating the fact that the future of the halal fitness market is bright. Hence, businesses that start catering to this market sooner will have the golden opportunity to become a market leader in the industry.
Get Halal Certified Now
If you are in the fitness business or are a nutrition manufacturer, you should consider getting halal certified as soon as possible.
To get halal certified, get in touch with our expert at the American Halal Foundation (AHF) here to provide you with the necessary guidance. Getting halal certified may seem like a daunting task, but trust us, it is worth it in the long run.
Don’t miss this opportunity to grow your business and cater to Muslim athletes and fitness enthusiasts. Get halal certified now!