Sertu is an Islamic method of spiritual purification and cleaning, specifically used when surfaces or objects are contaminated with major najis (impurities). This practice is rooted in Islamic jurisprudence, ensuring both physical and spiritual cleanliness as...
Consumer Packaged Goods (CPG) companies face intense competition, so having effective, proven CPG marketing strategies is crucial for growth. Do You Know: 64% of CPG brands are planning to increase their marketing spending to effectively penetrate the growing demand...
Food manufacturing certifications are essential to ensure safety, meet regulatory requirements, and gain consumer trust. While not all certifications are mandatory, they are increasingly seen as a competitive advantage and, in many cases, a prerequisite for...
Halal certification is important for businesses as it automatically provides access to a substantial market of new customers, subsequently leading businesses to achieve growth, market expansion, and enhanced brand reputation. With around 2 billion Muslims...
Halal marketing isn’t just about catering to Muslim consumers—it’s about tapping into a dynamic and rapidly expanding market. As businesses all over the globe strive for innovation and inclusivity, integrating Halal marketing strategies offers a clear path to gain a...
From eco-friendly retreats to adventure tourism, the tourism sector continually adapts to meet the changing desires of travelers globally. However, one of the most significant and potentially lucrative developments in recent years is the rise of halal...
Get a Free Assessment – Find out if your products meet halal criteria.