Consumer loyalty trends significantly influence the success of any brand or business. Consumer loyalty essentially refers to the tendency of consumers to consistently choose and repurchase products or services from a specific brand. In recent years, one...
As Ramadan 2025 approaches, understanding the significance of this holy month for Muslims and the opportunities it presents, especially in the food and beverage (F&B) sector, is crucial. Ramadan is traditionally marked by a significant increase in halal food...
Halal and vegan are two terms that describe different aspects of food, but they also have some common ground. Halal stands for all consumption practices that are in accordance with Islamic laws. Vegan, on the other hand, stands for a lifestyle and dietary choice that...
Seafood consumption is on the rise. However, for Muslim consumers and businesses, it all comes down to one question: is seafood halal? Understanding whether seafood requires halal certification is not only crucial for seafood consumption by Muslims, but also for...
For 2 billion Muslim consumers, the halal certificate is one standard that holds significant value for a number of reasons, with halal adherence being religiously mandated. Let’s take a closer look at what is a halal certificate particularly, and how can businesses...
For centuries, halal has been a core culinary aspect to consider for millions of Muslims. Since its inception, halal has primarily meant the consumption of healthier and cleaner food. Fast-forward 1,400-years – there is now a significant shift in consumer preferences...
In today’s fast-paced life, frozen foods have become an essential element of every household. Consumers are now looking for easy and quick solutions to their meal planning, which is exactly what frozen foods provide. However, for the 2 billion Muslim consumers, not...
In the increasingly competitive market, CPG companies face an ever growing challenge of standing out to reach more customers and increase sales. One way to do that for CPG companies is to get CPG certifications for their products. By aligning CPG certifications with...
With a market of over 1.9 billion people, halal food is already a major segment of the global food industry. The Muslim population is expected to surpass 2.2 billion in 2030, amounting for almost 27% of the global population. For all of these Muslims, Halal...
The halal symbol characterizes the fastest growing consumer market globally, reflecting the substantial increase in demand for halal products. But makes the halal symbol so important, not only for consumers, but also for the businesses that offer Halal products and...
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