Company

American Halal Foundation

Education

Halal Certification Systems, Quality Management (ISO 17065)

Expertise

Bachelor of Business Administration, Islamic Studies (Saudi Arabia)

Training/ Certifications

GSO/UAE.S Training, SJPH Training, ISO 9001

About

Azmi Anees is a certification and compliance specialist working with the American Halal Foundation, where he focuses on global halal certification programs, integrated audits, and market-access strategy for food, cosmetic, nutraceutical, and ingredient manufacturers. He has worked closely with multinational brands and SMEs across North America, the Middle East, and Southeast Asia. His insights emphasize on practical guidance for manufacturers looking to achieve halal compliance while improving operational efficiency and global market reach.

Articles

Consumer Loyalty Trends and Halal

Consumer Loyalty Trends and Halal

Consumer loyalty trends significantly influence the success of any brand or business. Consumer loyalty essentially refers to the tendency of consumers to consistently choose and repurchase products or services from a specific brand.  In recent years, one...