Featured AHF Certified Manufacturer – Primera Technology, Inc.
About the Company
Today, Primera Technology is a leading global designer and manufacturer of advanced digital printing solutions. The company develops printers for highly specialized applications that range from product labeling to edible ink printing.
Among its most innovative solutions is Eddie, The Edible Ink Printer, a breakthrough product designed for bakeries, cafés, caterers, and commercial kitchens. Eddie enables businesses to directly print high-quality, full-color images and text onto cookies, candies, and confections, adding a new dimension to creativity in food decoration.
Why Halal Certification?
The decision to pursue halal certification came as Primera recognized strong and growing demand from the Middle East. Countries such as Saudi Arabia, UAE, Qatar, Bahrain, and Kuwait were showing keen interest in Eddie, but customers in those regions required assurance that the product was halal-certified.
Beyond market demand, Primera understood that halal certification would also expand opportunities in North America, Europe, and Asia where halal compliance is increasingly valued. By pursuing halal certification with AHF, Primera aligned Eddie with one of the most important global food assurance standards, further positioning itself as a forward-thinking and inclusive manufacturer.
Certification Experience with AHF
Primera’s experience with the American Halal Foundation was highly positive. The team noted that AHF’s process was not only thorough but also carried out with professionalism and care. Every stage of the certification was marked by responsiveness, attention to detail, and clear communication.
For Primera, this meant peace of mind knowing that the certification was being conducted by a globally recognized leader in halal assurance. The partnership with AHF reinforced Primera’s confidence that Eddie wo
Impact of Halal Certification
| Category | Details |
|---|---|
| Brand Impact | By securing one of the most trusted halal certifications in the world, Primera signals to customers and partners that Eddie is not just safe and innovative, but also inclusive and respectful of cultural and religious values. Primera is now also able to confidently expand into the Middle East and North Africa region while also strengthening its reputation in existing markets across the USA, Canada, and Europe. |
| Competitive Edge | As the only halal-certified direct-to-cookie printer in the world, Primera holds a powerful first-mover advantage. Many potential customers had expressed interest in Eddie but were awaiting halal compliance before committing to purchases. |
| Sales Impact | Primera expects halal certification to drive adoption in key international markets. The company has already seen increased inquiries and distributor interest in regions where halal compliance is mandatory. Certification opens doors to customers who would otherwise be unable to consider Eddie. |
| ROI Expectation | Primera is confident in strong financial returns from halal certification. Projections indicate the investment will be recovered within just a few months of expanding into new markets. Beyond this immediate recovery, Primera anticipates an ROI exceeding 30x, underscoring how critical halal certification is for unlocking sustainable international growth. |
Halal in numbers
Trillion +
Global Halal F&B Market
X
Halal is more than fifty-seven times larger than kosher
%
of the global population adheres to halal
Halal is the #1 influence on halal consumers' purchasing decisions.
AHF will process your halal certification application free-of-cost
Halal certification explained in 3-minutes
1 |
Application
|
| The American Halal Foundation (AHF) will process your application. Your designated Certification Manager will guide you through the application process to determine the halal status of the facility and its products. | |
5-7 Business Days
2 |
Audit
|
| Your Certification Manager will schedule a halal audit on a mutually convenient day. The audit typically lasts 4 hours and includes a training session for employees who will be responsible for overseeing the halal production. | |
3 |
Halal Certification
|
|
🎉 Congratulations Upon the successful completion of the halal audit, your products and facility are now officially halal certified and recognized as such internationally. You may add products or facilities at any time by simply contacting your Account Executive. |
|
FAQ
What is halal certification?
Halal certification is an independent assessment and determination of a product’s compliance with the international halal standards adhered to by 2 billion consumers globally. To obtain halal certification: get in touch.
Who conducts halal certification?
Do all suppliers need to be halal certified to obtain halal certification?
Not all suppliers must be halal certified, but any ingredient of animal origin or with a high risk of contamination will need to come from a halal-certified source. For low-risk or plant-based materials, a declaration and detailed documentation may be sufficient. You can qualify your supply chain for halal here.
What is halal?
What is a broad guideline for assessing the qualification of a product as “halal”?
The halal philosophy can be understood in simple terms with the following acronym; “Everything is halal except ABCD IS haram.”
A- Alcohol (ethyl) and all types of intoxicants/drugs
B- Blood – flowing or congealed
C- Carnivorous animals
D- Dead meat – meat that is not slaughtered according to Islamic slaughtering rites
I- Food immolate unto idols
S- Swine and all swine derivatives
Does AHF have any application fees for the qualification of halal products?
What types of products can be halal certified?
Products eligible for the AHF halal certification include:
- Food and beverages
- Meat and poultry
- Cosmetics and personal care
- Nutraceuticals, pharmaceuticals and supplements
- Packaging and logistics
- Cleaning & sanitization products
How long does the halal certification process take?
Can I use one AHF halal certificate to export to multiple countries?
Yes, since AHF has a wide array of international accreditations, its halal certificate is widely accepted and sufficient for exporting to multiple countries.
Can companies transition their halal certification from another halal certification body to AHF?
Yes, the AHF transition program enables companies to transition their existing halal certificate to the American Halal Foundation (AHF). However, the existing halal certificate must come from a recognized halal certification body to qualify for the AHF transition program.
Does AHF offer integrated audits with other certifications?
Yes, AHF through its parent company offers integrated audits that combine halal certification with other programs such as HACCP, SQF, GMP, Vegan, and more. This streamlined approach reduces audit duplication and lowers costs—saving companies up to 30% in costs.
Are kosher-certified products also halal by default?
How do I obtain halal certification of my product that is manufactured under a private label with a third-party manufacturer?
How much does halal certification cost?
2. The Number of products
3. The complexity of products (from a halal standpoint)
4. Applicant classification (meat processor, private label brand, ingredient manufacturer, etc.)
Apply for Halal Certification
Connect with a halal certification expert.
Apply For Halal Certification
Connect with a halal certification expert.
Helpful Articles
Halal Ingredients: Low, Medium & High Risk Matrix
Ingredients and product categories can be ranked by their risk level in the Halal supply chain management, from low to critical. This framework serves as a reference point for assessing ingredient halal risk levels. It’s important to note that risk categories, such as...
The Role of Identity Preservation in Food Quality Certifications
In the context of food quality certifications like organic, halal, gluten-free, and non-GMO identity preservation (IP) has become a critical system for ensuring that certification claims remain credible. IP refers to maintaining the distinct identity of...
Guide to Halal Certification for Food Manufactures in the USA
Halal certification in the U.S. is no longer optional for brands that want to compete. It is the difference between staying local and tapping into a $226-billion North American market set to nearly double by 2033. Without it, you miss the trust of over 3.5...
Food
Bread & Bakeries
Beverages
Coffee
Confectionery Products
Dairy & Cheese
Food Service
Food Enzymes
Meat and Poultry
Natural & Artificial Food Flavors
Nuts & Dried Fruits