Halal branding has emerged as a powerful strategy in today’s global marketplace. For businesses looking to tap into the ever-growing Muslim market segment, Halal branding presents a powerful opportunity. Understanding and implementing Halal principles in branding...
When it comes to halal certification, it’s essential to choose a halal certification agency that upholds the highest standards of integrity and compliance. Here are 7 critical factors for you to consider when selecting a halal certification agency. 1....
Halal training is on the rise as the number of consumers with Halal dining preferences has exponentially increased over the last few decades. Did You Know: Halal hospitality is anticipated to account for 27% of the market share in North America during the...
From eco-friendly retreats to adventure tourism, the tourism sector continually adapts to meet the changing desires of travelers globally. However, one of the most significant and potentially lucrative developments in recent years is the rise of halal...
In today’s multicultural society, diversity has become a cornerstone– especially when it comes to consumption. For 2 billion Muslims worldwide, halal consumption has become a significant force in promoting cultural diversity and inclusivity. This makes...
Over the past few years, energy drinks have become a popular pick-me-up beverage for a growing number of consumers worldwide. Energy drinks typically contain caffeine, sugar, vitamins, minerals, and other ingredients that may have stimulating effects. But,...
Over the past decade, the halal food market itself has experienced a significant expansion. However, one question actively surrounds halal food: is halal food healthy? Once considered a niche, the halal food market is now worth more than $2...
As the global Muslim community is experiencing exponential growth in both population and spending power– there is a growing demand for goods and services that meet halal consumption standards. This has led to a significant surge in halal cosmetics– an...
Consumer loyalty trends significantly influence the success of any brand or business. Consumer loyalty essentially refers to the tendency of consumers to consistently choose and repurchase products or services from a specific brand. In recent years, one...
As Ramadan 2025 approaches, understanding the significance of this holy month for Muslims and the opportunities it presents, especially in the food and beverage (F&B) sector, is crucial. Ramadan is traditionally marked by a significant increase in halal food...
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