Do you know that if you’re operating in the consumer cosmetics industry, you might be missing out on a massive, untapped segment?
Penetrating this largely unexploited segment can not only help you reach more customers but is also guaranteed to increase your sales.
So, what exactly is this segment?
It’s no other than the halal cosmetics industry. The global cosmetics industry is evolving every passing week, with new trends and consumer demands shaping the market significantly.
One such trend that has gained significant traction in recent times is increased demand for Halal-certified cosmetics. With over 1.9 billion Muslims worldwide, the Halal market is too big to ignore.
But what exactly is Halal certification for cosmetics, and why is it essential for your business? Keep scrolling to find out.
- 1 What is Halal Certification for Cosmetics?
- 2 Key Benefits of Halal Certification for Cosmetics
- 3 How to Get Halal Certification for Cosmetics?
- 4 Get That Competitive Edge Now
- 5 Get in Touch
- 6 Featured Insights
- 7 Get in Touch
What is Halal Certification for Cosmetics?
In addition to consuming halal food, Muslims also believe that whatever they apply on their skin or hair needs to be in accordance with the Islamic laws. Therefore, halal certification for cosmetics means that the product does not contain any animal-derived ingredients that are not Halal, in addition to certain restrictions on alcohol. Moreover, halal certification for cosmetics also ensures that the consumed products do not contain any impurities or contaminants that can be harmful to the body.
Key Benefits of Halal Certification for Cosmetics
Getting your cosmetics products certified as halal can bring many benefits to your business. Let’s keep it concise and take a look at 3 major benefits:
1. Expand your market reach
The global halal cosmetics market size was valued at $23.4 billion in 2018 and is expected to exceed $50 billion in 2025. This means that there is a huge and growing demand for halal cosmetics products among Muslim consumers, who make up about 24% of the world’s population.
These numbers are quite significant. Therefore, by getting your cosmetic products certified as halal, you can tap into this lucrative market and attract more customers who are looking for halal-certified products, which is a key benefit of penetrating this segment.
2. Enhance your brand reputation
Halal certification for cosmetics is not just a religious requirement for Muslims, but is also a sign of quality, safety, and ethical standards. Obtaining halal certification will signify that your cosmetic products have undergone rigorous testing and meet the high standards set by halal-certifying bodies
Hence, by getting your products halal certified, you can show your customers that you care about their health and well-being, and that you respect their preferences. This can subsequently boost your brand image and help differentiate you from your competitors who may not have halal cosmetic options.
3. Build customer loyalty through satisfaction
Halal certification for cosmetic products can also increase your customer satisfaction and retention, as you will be providing customers with products that meet their needs and expectations.
Increased satisfaction means happy customers. Such customers are more likely to buy from you again, recommend you to others, and even leave positive reviews online. This can be a significant benefit as it’ll help build a loyal customer base and generate more word-of-mouth marketing for your business simultaneously.
How to Get Halal Certification for Cosmetics?
Getting your products certified as halal is not as difficult or expensive as you might think.
Here are some steps that you will need to follow to get halal-certified:
Step 1- Choose a halal certification provider
The first step is to choose a reliable and well-accredited halal certification body that is recognized by the authorities and consumers in your target market. It is recommended to review the testimonials and industries served by a particular halal-certification provider to make sure you choose the right provider for your business.
Step 2- Apply for halal certification
The next step is to submit an application form with the details of your products, ingredients, manufacturing process, packaging and labelling. This process will be comprehensive in nature to ensure that all aspects of your cosmetics business align with halal principles.
You may also be required to provide samples of the products you wish to certify. Once the application is submitted, it will undergo a thorough review to ensure that all aspects of your cosmetics business align with halal principles.
Step 3- Prepare for inspection
After you have successfully had your products reviewed, then you will also have to arrange for an audit or inspection by the halal certification body to conduct an on-site inspection of your manufacturing facilities to verify the information provided and to ensure that you are adhering to all halal guidelines.
Step 4- Receive your halal certification
After a successful review and inspection, you will receive your halal certification, which you can then display on your product packaging and marketing materials. The validity of this certification and renewal policy may depend on your products and the halal certification body, hence it is recommended to articulate this during the process of obtaining halal certification.
Get That Competitive Edge Now
Halal certification for your cosmetics business can be the differentiating factor that sets your brand apart. Know that halal is not not just a certification, it’s actually a statement that your brand values quality, ethics, and inclusivity.
The benefits of getting halal certification for cosmetics are plenty. As highlighted above, halal certification can help you reach more customers, enhance your brand reputation, and also help you build brand loyalty.
On top of that, getting halal certification for cosmetics is also not rocket science. All you need to do is pick a reputable halal certification organization to guide you throughout the process. But where can you get in touch with one?
If you need any assistance or guidance on how to get your products certified as halal, feel free to register your interest with AHF today.
Don’t wait to get that competitive edge by starting the halal certification process for your cosmetics business today.